Davis Love III, captain of the 2012 US Ryder Cup team, announced that he will allow his US team to Tweet throughout the tournament. The 2010 US Ryder Cup captain, Corey Pavin, banned his team from Tweeting throughout the week of the tournament. The reason for the ban? Pavin was quoted in 2010 saying, "The team has come to a consensus not to do that. It can be a little bit distracting some times. I think it's important to focus on the Ryder Cup and playing the matches.”A new captain brings new rules, and Love spoke out about Twitter in an ESPN interview. About social media Love said he plans to tell his team, “Look, guys. You can do whatever you want with social media, but you're representing the United States team.” He went on to say, “It doesn't matter if we're talking about Twitter or the way you carry yourself on the golf course. We're going to represent the U.S. well.”
In a recent article I discussed how pro sport mascots tweeting is a brilliant marketing move to keep fans engaged in the action. Once again I believe allowing team members to Tweet is a positive move. Undoubtedly players will be keeping a lid on some details of the tournament, but being able to get into the heads of some greats like @ZachJohnsonPGA, @bubbawatson, @stewartcink and @RickieFowlerPGA will be awesome for fans. The 2012 Ryder Cup will take place at Medinah Country Club in Illinois. Ref. AFP, espn.com
No comments:
Post a Comment