ny teams like to align a song to a particular season (2005 White Sox, “Don’t Stop Believing”), or even a major event, (The World Cup 2010 requested Akon to record an anthem song and be the musical director). And thanks to iTunes enabling easy access for fans to download their favorite sports songs, there is a lot of money to be potentially made.Similar to the influence of when Glee performs a song (creating three #1 singles on the US Billboard Digital Songs Chart), when a championship team adopts a ‘theme’ song, iTunes downloads go through the roof. One prime example is the song “Chelsea Dagger” by the Fratellis. Originally played after the Chicago Blackhawks scored, the song quickly became the anthem of the Stanley Cup-winning 2010 season. Upon winning the Cup, “Chelsea Dagger” reached #7 in the Alternative section of the iTunes chart.
However, home-grown songs created strictly for (and in some cases by) a team can prove runaway successes. Perhaps the most famous example is the ’85 Chicago Bears “Super Bowl Shuffle,” which hit No. 41 on the music charts and sold half-million singles. More recently, the song was called “Shout (for England song)” was an unofficial anthem for England for the 2010 FIFA World Cup. “Shout” debuted at number 1 on the UK Singles Chart, despite sales coming from downloads alone. The single sold over 100,000 copies in only 4 days.
The excitement of an upcoming major tournament or utopia of winning a championship is sometimes marketed and aligned closely to certain songs. Music sharing web sites like iTunes enable fans to download, and in turn make instant hits of these songs. Ref. about.com, nme.com, Puck The Media, wiki.answers.com, wikia.com, wikipedia.org, wikipedia.org
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