ESPN Page 2 ran an article about the “Social Media Explosion” across the NBA. They cite staggering statistics including that the NBA has more than 100 million combined followers/likes on Twitter and Facebook or that ~half (220) of the NBA’s players are on Twitter. This embrace of social media has produced for them incredible results. Not only do they have record high traffic to NBA.com, the NBA also now has their finger securely on the pulse of their fans.I think the most impressive part of the NBA’s move toward social media is not that they have simply embraced it; the NBA realizes, understands and respects the spirit of social media. They have released control, but guide fans in a positive direction and learn from other teams’ successes. The aforementioned article explains, “Each team is responsible for its own social media efforts. The league then has its own staff that works on strategy, oversees the NBA social media accounts and attends select games and events. The league monitors relevant trends, and NBA social media personnel shoot off explanatory emails to its staff.” Releasing control and embracing creativity is what social media is all about. Additionally the best practice sharing is a brilliant way that all teams mutually ‘win.’
To be fair, other leagues and teams are also doing amazing things in the social networking sphere too. You can witness one of my personal favorites during the draft this weekend. The Jets created a Facebook campaign called "How would you like to" which gives fans amazing opportunities for unique prizes and experiences. This kicks off tonight where a lucky fan will have the chance to announce the Jets’ 4th round pick at Radio City Music Hall. Social media and sports at its finest. Ref. espn.com, facebook.com, newyorkjets.com
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