Today I received an email from the new Men’s US Soccer coach, Jurgen Klinsmann. Before you become too impressed, understand that this was not a personal email (or at least I don’t think it was considering he addressed me as “Dear U.S. Soccer Fan –“. Either way, he has found his way into my inbox, and I enjoy hearing from him.
My buddy Jurgen tells me that the US has come a long way in this sport. He also says that everyone (especially me, the fan) will have their voices heard. Unfortunately he did not include his cell so I could share my thoughts on who should be in the starting XI. However all kidding aside, I am impressed with the new head coach for exploring this interesting channel to find me. True, I am a soccer fan, but I am not on any US Soccer fan registry, at least that I am aware of.
Jurgen Klinsmann figured out that US soccer fans like to shop for US soccer gear. My email address was lifted from a list of people who have purchased products at ussoccerstore.com. I must say, BRAVO Klinsmann and BRAVO ussoccerstore.com! While I do not know who initiated this partnership, it exemplifies a win-win situation. First, to Klinsmann, great stroke of genius reaching fans by leveraging a soccer store distribution list. And to ussoccerstore.com, also well done. Most stores exclusively push sales/new products/etc in their customer inbox. What happens…their customers unsubscribe. What was the point of having access to these customers’ valuable emails if you abuse them to the point of customers blocking you? This email from Klinsmann (as with all emails from this site) did include the “To unsubscribe click here:” link at the bottom of the email. However now that ussoccerstore.com has proven they offer value to me beyond useless promotions, guess what? I will not be clicking that unsubscribe link any time soon. Picture Ref: iffhs.de
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