“Monday Morning Quarterback” author Peter King recently discussed his career in sports journalism with students at Marquette University. He talked about his work experience at Sports Illustrated and commented on how journalism and the entire industry of sharing sports information has changed over the years due to technology. With an audience of soon-to-be college graduates, he explained that the world is very different from the one he entered into as a young professional 30+ years ago.King’s advice to aspiring journalists is that they need to have experience in all forms of media instead of an exclusive expertise in just one. He suggests young students spend time working for the school newspaper, TV and radio stations. Concluding that all forms tend to roll together because information sharing is an evolving and changing process. He sighted an interview he had with Brett Favre about Favre's 1996 trip to rehab. King said he met with Favre 8 days before the story was shared with the public. Today, likely that story would have been leaked via Twitter/blogs/TV/radio in a matter of minutes.
King recognizes how technology has completely changed the journalism aspect of the sports world. No longer does a journalist have the luxury of time to frame a story and release it on their own terms. All information is time sensitive because essentially any person with a computer or smart phone can scoop a story at any time. Beyond that, social media has created an unavoidable matrix dynamic intertwining different ways people digest information. The sports journalist becomes trapped in the center of the media web making it no longer sufficient for journalists to simply write a great story; they need to be able to adapt themselves across all forms of medium to stay relevant. Ref. marquettetribune.org Pic Ref. marquettetribune.org
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