based on territory in March 2012. One cover will feature Woods with one of the following eight American golfers: Ben Crane, Rickie Fowler, Jim Furyk, Dustin Johnson, Zach Johnson, Hunter Mahan, Rocco Mediate and Bubba Watson. The other cover will have Woods alongside one of the following eight European golfers: Paul Casey, Luke Donald, Ross Fisher, Graeme McDowell, Rory McIlroy, Edoardo Molinari, Ian Poulter and Justin Rose.Fans will have the opportunity to vote via a Facebook app that pits golfers against one another in a bracket. The winner of each match-up (as voted on Facebook) advances to the next round until one American and one European golfer are crowned the winners on October 24, 2011.
According to Bloomberg, the pool of sixteen golfers were chosen based on their “world rankings, in-season tour standing and popularity as measured by followers on Twitter, Facebook and their own website.” The social media frenzy has begun with different athletes turning to their Twitter fans to help them advance to the next round. Some golfers are becoming quite competitive. While @ZachJohnsonPGA has been retweeting fans for votes, @bubbawatson is pulling out the big guns and Tweet pleaing to Justin Bieber. Ref. bloomberg.com, facebook.com
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