The NFL is sponsoring a commercial to highlight player safety. For the first time, the NFL will be using 60 of their 150 seconds of advertising time to spread awareness about player safety. Lately, a big hot button issue around the NFL (and football in general) is the serious danger of concussions and head injuries incurred during play.The NFL hopes to raise awareness with the commercial and accompanying Web site nfl.com/evolution, which will go live on Sunday. Mark Waller, the Chief Marketing Officer of the N.F.L. said, "It is your biggest stage, you’ve got a massive audience, a massive casual audience, and this topic is probably one of most important topics for casual fans, particularly mothers..." he also said "And so the possibility that we could actually address the issue in a constructive, engaging way with that audience makes it definitely worth the challenge. It’s a risk, without a doubt."
The commercial will air during the final commercial break of the third quarter. Ref. nytimes.com
No comments:
Post a Comment