Getting a Handle on Women’s Soccer in England

In an effort to increase buzz and ticket sales at Women’s Super League games in England, the Football Association has turned to Twitter. The Football Association has named eight “digit ambassadors” who will wear their Twitter handle on their jerseys. The hope is that emphasizing the social aspect of the players will increase excitement about the sports, which will hopefully translate to larger crowds at games.

This idea was hatched out of the wild Twitter response to the USA V Japan women’s World Cup soccer game last year. However this is not the first time we have seen handles and hashtags creep their way onto the pitch/field/court and even players. Last year the Jaguares de Chiapas soccer team of the Mexican Primera Division actually replaced player’s names on their jerseys with the player’s twitter handle. Also, last November the University of Mississippi painted the hashtag #HAILSTATE in their end zone. Ref. guardian.co.uk