LPGA caddies will be doing more than carrying clubs and offering advice this summer, they will also act as a billboard sporting their golfer’s Twitter handle. Next month, fans will see golfer's handles on their caddy's bibs at the LPGA Championship at Locust Hill Country Club. According to Kraig Kann, chief communications officer of the LTGA Tour, there are 113 LPGA players with Twitter accounts.
The apparent goal of including handles on the bibs is to boost excitement about the event and encourage a long-term relationship between players and fans via Twitter. Of course Twitter handles appearing in sports is not an entirely new concept. They have already appeared on soccer uniforms and in football end zones. Twitter even helped land a golfer an invite to the Northern Trust Open. I wonder if this will open the door to other proxy-athletes wearing handles. For example, will mascots start slapping star players' handles across their shirts? Will cheerleaders don a handle of the star quarterback? Probably not, but I love the placement ingenuity by the LPGA. Ref. espn.com, theuksportsnetwork.com Pic. Ref. theuksportsnetwork.com
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