What better way to celebrate Presidents' Day then by following Teddy Roosevelt on Twitter? Numerous professional sports team mascots are on Twitter including Teddy Roosevelt (@Teddy26Nats) who Tweets about the Washington Nationals. Twittering mascots are an inexpensive marketing gimmick used to connect team fans across the Twitterverse and update them on upcoming events, promotions and team news. Not only do mascots reach some key demographics of younger sports fans, their Tweets engage fans with the team year round.What is in it for the fans to follow the mascots? This varies by team, but the majority of the mascots are downright hilarious. This writer’s personal favorite is @Southpaw, the Chicago White Sox mascot. Most mascots make silly comments and jokes about rival teams, pop culture and their appearances around town. Additionally, mascot Twitter posts sometimes offer fans the chance to score free tickets or promotions.
Social media offers huge potential opportunities in the marketing world, especially for professional sports teams. Controlled Twitter accounts that release a mix of team information and goofy commentary charm fans throughout the year (even in the off season) and connect with an elusive but potentially lucrative audience. Truly a win-win.
I love following @Southpaw. He's hilarious, and it keeps me excited about baseball, even during a semi-dismal season.
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