Thursday, December 22, 2011

Super Bowl 2012 will Stream Online

The 2012 Super Bowl will stream online and to mobile devices. Considering the Super Bowl is one of the highest watched television programs all year, this was definitely not a decision made lightly by the NFL and NBC. Specific details about the streaming (such as cost/if it will work on non-Verizon devices etc) are still fuzzy.

This move could mean more viewers for the NFL, which translates to more advertising opportunities. While I am not sure the global availability, I see this as a huge opportunity to reach people who may not be able to get the games on their local channels abroad. Believe it or not, there are a lot of American football fans all over the world, and a streaming video service of the Super Bowl (even if there is a charge for subscription) would be awesome for them.

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