Bright Future for Cricket Shades

Nothing makes a trend smoking hot like a celebrity endorsement. This is why athletes are paid millions to wear a certain company’s clothes or use a specific type of equipment. Cricket is no exception…but interestingly enough it’s not the type of bat or ball equipment that companies are pushing, but the eyewear that is getting all the attention. However cricket players are not donning just any pair of shades, there is some impressive technology put into these sunglasses worn onto the field.

As with most equipment, the glasses must be lightweight and flexible. However these glasses go beyond durable, the lenses are treated to improve visibility by filtering out the blue light and enhancing the red light. This filtering makes the ball more clearly visible. Additionally, Oakley’s KP Customer Jawbone lenses are hydrophobic coated. Hydrophobic coating repels dust, and makes the lens essentially smudge-resistant to fingerprints and oils (including sunscreens).

Of course none of the fancy features of the frames would matter unless the glasses looked sharp. While the market is still emerging, some big companies have begun diving in with cricket-specific eyewear lines. These lines also come with a shining endorsement from prominent players like India’s Yuvraj Singh who was signed by Oakley. This niche market is interesting because leading sunglasses makers like Oakley and Reebok already have developed many of these features/technologies for use in other lines. However the practical application of this to cricket provides them one more market to play in. Ref: cricketsupplies.com, wordweaver