The London 2012 Blog is, simply put, amazing. It gives Olympic nuts their fix through coverage of everything Games delivered with a healthy side of dry British wit. Readers around the world get a glimpse into the trials and tribulations that are happening in London in preparation for the Games. It covers everything from reactions to the torch (is it a torch or a cheese grater, nobody knows), the finalists in designing the London 2012 posters, athlete spotlights and updates on the ongoing circus of ticket distribution.
I do not recall seeing this type of blog for the Beijing Games (but the language barrier may have been why). This blog is a huge step forward in engaging fans and stirring up excitement for the big event. Ref. london2012blog, img. davidreport.com
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